Arum’s team of experienced practitioners will undertake a full review of your customer communications – letters, emails, SMS, website and agent scripts.
This comprehensive review will outline what it “feels” to be a customer and using the latest behavourial insights provide a set of recommended improvement opportunities, better aligning your goals with customer experience best practice.
With the prevalence of omni-channel, organisations need to look at every aspect of their communications to ensure they get the required response and achieve better customer outcomes.
Typical areas reviewed include:
- Segmentation
- Timing
- Frequency
- Channels
- Content
- Execution
- Measurement
Arum can also support throughout the entire process of design, delivery and execution of improved communications collateral and templates.